Amazon Prime ‘Big Deals’ Day’ has officially kicked off — running from the wee hours of this morning (Tuesday, October 10th) all the way until 11:59 PM AEST on Wednesday, October 11th.
That’s just under 48 hours of heavily discounted online shopping across a massive range of deals spanning fashion, gaming, homewares, tech, and more.
As always, deals appear throughout the day and the most popular are typically those sizable slashes from brands like Dyson, PlayStation, LEGO, Nintendo, and Samsung.
Amazon Prime ‘Big Deals Day’ — What You Need To Know
Having access to 48 hours of exclusive Amazon Australia deals is nothing to be taken lightly, which is why Prime Day is by and large one of the year’s most anticipated online shopping events.
You’ll need to sign up to become an Amazon Prime member to access these limited-time deals before prices return to normal. You can easily sign up for a 30-day free trial at the Amazon Prime website ($9.99/month after the trial period; you can cancel anytime), and it’ll give you a raft of additional benefits including:
- Free expedited delivery on all Amazon Prime-eligible items shipped and sold by Amazon US and Amazon UK.
- Free access to Amazon Prime Video (check out our round-up of the best shows and movies on the streaming service) to take advantage of Amazon’s streaming services
- Access to Amazon Prime Reading for a huge range of books
- Access to Amazon Music
- Access to early Prime Day deals
- Exclusive discounts on items like Fire TV Cube and Fire TV Stick as well as devices from third-party sellers
- Amazon Prime ‘Big Deals Day’ — What You Need To Know
- What Will Be On Sale During Amazon Prime Big Deals Day In Australia?
- Boss Hunting’s Tech Buyer’s Guides
- Frequently Asked Questions
Best Amazon Australia Deals On Amazon Devices
See all Amazon Devices deals here. Highlights include:
- 75% off Echo Pop 2-Pack
- Up to $19 off Kindle
- 51% off Fire Stick 4K
- Up to 63% off Echo devices
- Up to 49% off eero routers
- Up to 40% off Ring devices
Best Amazon Australia Deals On Technology
See all Technology deals here. Highlights include:
- 25% off Bose Home Speaker 500
- 46% off Sennheiser Momentum True Wireless 3 Earbuds
- 31% off Apple 2021 iPad
- 20% off Apple Watch Series 8
- 23% off Apple 11-inch iPad Pro
- 24% off Apple iPhone 12 (64GB)
- 37% off Jabra Elite Active 7
Best Amazon Australia Deals On Home & Kitchen
See all Home deals here. Highlights include:
- 60% off Ecovacs Deebot N8
- 47% off Ecovacs Deebot X1 Turbo
- 43% off Ecovacs Deebot N8+
- 30% off Nutribullet N10
- 15% off Koala Queen Mattress
- 39% off Flexispot EW8 Standing Desk
- 41% off Belife S11 Cordless Vacuum Cleaner
- 38% off Philips 1000i Series Air Purifier
- 40% off Philips Premium Air Fryer XXL
Best Amazon Australia Deals On Fashion
See all Fashion deals here. Highlights include:
- Up to 52% off Bonds apparel
- Up to 40% off Step One underwear
- 50% off Nike men’s Retro GTS 97 sneaker
- Up to 40% off Birkenstocks
- Up to 50% off Under Armour apparel
Best Amazon Australia Deals On Beauty
See all Beauty deals here. Highlights include:
- 50% off Braun Series 7 Electric Shaver
- 72% off Calvin Klein In2U Perfume
- 65% off Hugo Boss Bottled EDT
- 34% off Creed Aventus EDP
- 40% off Calvin Klein Truth EDT
- 58% off Davidoff Cool Water Wave EDT
- 20% off Penhaligon’s Babylon
What Is Amazon Prime Big Deals Day?
Amazon Prime Big Deals Day is a two-day sale and one of the biggest online shopping events of the year.
This is different from Amazon Prime Day, which happens mid-year. Although the two work exactly the same. The only real difference is in the name.
Each time the big day rolls around, online retail giant Amazon puts up incredibly generous deals from some of the world’s biggest brands, ranging from technology and beauty to fashion and gaming. And unlike some other big online sales, a lot of these deals and discounts are announced at the very last minute and are only live for a limited amount of time.
When Is Amazon Prime Big Deals Day In Australia?
Amazon has announced that Amazon Prime Day ‘Big Deals Day’ 2023 will kick off in Australia at 12 AM (AEST) on Tuesday, October 10th. Australian customers then officially have 48 hours to seek out all the best Amazon Prime Big Deals Day discounts before it comes to an end at 11:59 PM (AEST) on Wednesday, October 11th.
What Will Be On Sale During Amazon Prime Big Deals Day In Australia?
Technology is always big when it comes to Big Deals Day and, much like in previous years, 2023 offers savings on laptops, gaming consoles, phones, headphones, wireless earbuds, and home kit like Dyson vacuum cleaners. You’ll also find plenty of discounts on hair care, beauty, workout accessories, dental care, and even vitamins.
Fashion is another big one, so you can expect big discounts on coats, swimwear, shirts, underwear, socks, shoes, and just generally anything you’ve been putting off while your wardrobe ages with you.
How Does Amazon Prime Big Deals Day Work In Australia?
While we will be bringing Prime members the best deals as they surface, note that as new deals pop up, older ones typically run out. Speed is the way to play here, so if anything listed here catches your eye, be quick about it. That’s really the only way to ensure you’re maximising all the best deals from Prime Big Deals Day.
Then you’ve got the early deals that are put up before Amazon Prime Big Deals Day 2023 even begins just to satiate the appetite for a good bargain to kick off a new financial year. These range from great tech deals in general to exclusive deals with record-low prices from the online retail giant. Some of the best early deals can end up being the favourites of the entire Amazon Prime Big Deals Day.
In 2021, Prime Day discounts were so popular around the world that the sales event clocked around 250 million items sold worldwide from Amazon. In the United States alone, shoppers apparently went all-in with the best Prime Day deals, spending a total of $15.4 billion as reported by CNBC. That represents a 6.1% increase compared to Amazon Prime Day sales from 2020.
“We know that Australians are looking for value right now and we are thrilled to offer Prime members bigger and better Prime Day discounts this year,” said the country manager for Amazon Australia, Janet Menzies.
“Prime members will have exclusive access to incredible savings from big brands and small and medium local businesses, meaning there will be savings to be made no matter what you are looking for.”
Take note of the new ‘Shop Local’ section, which Amazon is using to showcase Australian small businesses with a variety of deals from homegrown brands (sadly no R.M.Williams… at least not yet).
The first step: you’ll need to sign up for that Prime Day trial, which you can do below. Only then can you get access to the best Prime Day discounts in Australia.
How You Can Score The Best Deals From Amazon Today
Look, you’re not a fool. You know how online discounts work and more than likely you’ve torn your credit card to shreds for one of these online shopping events before. But let’s just run through a few obvious tips, tricks and hacks you can employ to make sure you’re getting the best Prime Big Deals Day bargains you can find.
1. Sign Up For Amazon Prime
This one’s a non-negotiable, really. Amazon uses Prime Day to stack up those subscriptions, with the online retailer always scoring a significant amount of sign-ups for the sale event. As such, you’ll need to sign up for Amazon Prime to get access to the deals, free delivery (on both local and international Prime eligible items) and, as mentioned above, various other benefits like access to Prime Video. Not a bad shout at all, considering the streaming service now has some cracker Amazon Original series including The Boys and the forthcoming Lord of the Rings series, the Rings of Power
Signing up for a free trial, by the way, doesn’t lock you into anything. You’ve got 30 days of free Amazon Prime and then you can either keep paying month-to-month (or by year) or cancel at any time.
2. Use The Amazon App
Download the Amazon app if you haven’t already. Not only is it fairly intuitive, but it gives you the ability to create personalised deal alerts for Prime Day so you don’t have to spend hours refreshing the screen in desperation. When Prime Day begins in Australia on Tuesday, October 10th you’ll then receive push notifications on any wish-listed items.
3. Don’t Forget To Check Amazon Warehouse
Head to the Amazon Warehouse section on Prime Day. This is where open-boxed products and pre-owned goods from different categories like technology, clothing and gaming are features. These are already heavily discounted, so it’s always worth checking this on Prime Day to see if there are any further price drops. It could prove just as cheap as fishing through a bargains bin at JB Hi-Fi.
4. Use Google In A Separate Tab
Even though for Amazon Prime Day you will new gadgets at less than a fraction of the cost you’d usually pay, you’re still investing a bit of cash. Think wisely. It’s always good to have Google open in a separate tab so you can quickly look up some reviews of the product you’re thinking of buying before you buy online. You don’t want to receive something disappointing that you’ll only use a handful of times, even if you saved some big money by spotting it during the 2023 Amazon Prime Day sales.
Just remember, the global shopping event exclusively lies on Amazon so keep your eyes peeled there for all the lightning deals and best tech deals that pop up on occasion (and usually at the last minute). You’ll find that you score some great bargains on deal-favourites like Nintendo Switch games and Philips Hue smart lights.
5. Online Shopping Tips for Amazon Prime Big Deals Day
You’re going to come across a lot of online shopping tips each time Amazon Prime Big Deals Day rolls around. Ignore most of them. The best tips you could have are the ones above — just keep an eye out, have Google open in another tab so you can quickly look up reviews, and act with speed while occasionally checking out the Amazon Warehouse. Do these simple things and it’s unlikely you’ll miss the great discounts that pop up.
6. Take Advantage of Cashrewards
A very simple, painless way of saving even more money during Prime Day sales take advantage of Cashrewards. The cashback program is currently running a promotion in tandem with Amazon Prime Day, offering 20% cashback on items purchased like Amazon devices, shoes and kitchen appliances. You can also get 10% back on apparel and a bunch of other categories so it’s always worth checking out to save some extra cash.
Boss Hunting’s Tech Buyer’s Guides
For Amazon Prime Day this year, we expect some hefty discounts on essential home technology devices such as robot vacuum cleaners and air fryers. To help you sift through some of the noise, check out our buyer’s guides on the best products to own in 2023.
- Best Vacuum Cleaners
- Best Wireless Earbuds
- Best Bluetooth Speakers
- Best Air Fryers
- Best Pizza Ovens
- Best Hibachi Grill
- Best Massage Guns
Frequently Asked Questions
When is Amazon Prime Big Deals Day In 2023?
Local deals for Amazon Prime Big Deals Day in Australia run from Tuesday, October 10th at 12 AM (AEST) until Wednesday, October 11th at 11:59 PM (AEST).
How do I get the best Prime Big Deals Day discounts?
Speed and attention. Amazon Prime Big Deals Day is updated constantly and new Prime Day discounts will continue to roll out while the sale is still on.