Why Watches & Wonders Is A Watch Enthusiast’s Mecca (And Why You Should Pay Attention In 2023)
— Updated on 2 April 2024

Why Watches & Wonders Is A Watch Enthusiast’s Mecca (And Why You Should Pay Attention In 2023)

— Updated on 2 April 2024
Nick Kenyon
Nick Kenyon

If you’ve only recently dipped your toe into the world of watch collecting, you might have heard of Watches & Wonders before, but you could just have easily not. Think of it as the equivalent of Art Basel, the Frankfurt Motor Show or New York Fashion Week, each the largest or oldest event in their respective industries, and in 2023 Watches & Wonders is the most important watch show in the world.

For more than a century Baselworld was the most important trade and media show in the watch business, until 2019 when a culmination of factors led to its final edition. As nature abhors a vacuum and the industry needed an event to take the place of the once-great Baselworld, the previously more modest SIHH trade show grew into the Watches & Wonders we know and love today, which hosts the new releases of nearly 50 different brands from the rarified Patek Philippe and Rolex to the more approachable TAG Heuer and Baume & Mercier.

In 2022, the first year that Watches & Wonders was able to reach its full strength following pandemic restrictions, Boss Hunting was on the ground in Geneva in full force, with James Want and I dashing from appointment to appointment (with a moment or two to enjoy a glass of bubbles) to see all of the new watches from the best watch brands in the world (bar a few). We were able to see the timepieces from the likes of Rolex, Grand Seiko, TAG Heuer, IWC and many more (including a visit to the new Audemars Piguet Hotel and the Jaeger-LeCoultre factory), and 2023 is already shaping up to be a stacked year.

Watches & Wonders 2023

RELATED: Best New Watches Of Watches & Wonders 2022, Including Rolex, Grand Seiko & More

So if you’re into watches, even just a little, Watches & Wonders 2023 will be the watch event of the year and one you need to pay attention to. Boss Hunting will be there again in force this year, covering all the releases and announcements each day, with deep dives into the collections of the best brands as well as detailed looks at the stand-out pieces launched at the event. The big brands participating you might have come across before include:

  • A. Lange & Söhne
  • Bell & Ross
  • Cartier
  • Chanel
  • Chopard
  • Frederique Constant
  • Grand Seiko
  • Hermès
  • Hublot
  • IWC Schaffhausen
  • Jaeger-LeCoultre
  • Montblanc
  • Oris
  • Panerai
  • Patek Philippe
  • Piaget
  • Rolex
  • TAG Heuer
  • Tudor
  • Ulysse Nardin
  • Vacheron Constantin
  • Zenith

But Watches & Wonders 2023 will also include a number of brands that you mightn’t have come across before, all of which offer something new and exciting at this year’s show. Also participating will be:

  • Alpina Watches
  • Angelus
  • Arnold & Son
  • Beauregard
  • Charles Zuber
  • Charriol
  • Chronoswiss
  • Cyrus Genève
  • Czapek & Cie
  • Ferdinand Berthoud
  • Grönefeld
  • Hautlence
  • Hysek
  • Laurent Ferrier
  • Louis Moinet
  • Parmigiani Fleurier
  • Pequignet
  • Rebellion Timepieces
  • Ressence
  • Roger Dubuis
  • Rudis Sylva
  • Speake-Marin
  • Trilobe
  • U-Boat
  • Van Cleef & Arpels

Make sure you’re tuning into Boss Hunting both here on the site, as well as for live updates on our Instagram, when Watches & Wonders 2023 kicks off from Monday, March 27, 2023, to Sunday, April 2. And if you happen to find yourself in Geneva during the final two days of the event, it’ll be open to the public with tickets costing CHF 70.

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Nick Kenyon
Nick Kenyon is the Editor of Boss Hunting, joining the team after working as the Deputy Editor of luxury watch magazine Time+Tide. He has a passion for watches, with other interests across style, sports and more. Get in touch at nick (at) luxity.com.au


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